B.Y.O.B. (Branding Your Own Business) – Brand Power: Rising Above the Buzz

Wednesday, October 12, 2011
6:00 pm – 9:30 pm

Lake Valhalla Club
13 Vista Road
Montville, New Jersey 07045
973-334-3190

TO PURCHASE TICKETS, VISIT:  http://www.cvent.com/events/ises-nj-north-october-2011-event/invitation-70e1ef4b7db54b98a6657f4c7eede6eb.aspx

How can you make your brand connect with customers and prospects, instead of being simply a commoditized” item or service? How does the concept of “branding” apply to small and mid-sized businesses and organizations? Ed Delia, branding expert and president of Delia Associates, will provide several high-impact ideas that you can immediately apply to your business to establish a position of strength and leadership in the eyes of your target audiences. Whether yours is a business of one or 1,000, you will learn:

• Key Characteristics of Brand Leaders
• Establishing a Customer Focus
• Defining Your Brand
• Delivering with Maximum Impact
• Getting and Tracking Results